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Will Women Buy BUVs?
The key marketing challenge is understanding
exactly where to sell BUVs. Certain women, in specific regions of
selected countries will buy BUVs. Surprising to some, women control
the family finances in many developing countries. In some markets,
outside parties offer financing options to women. A key enabler for
women (and a good example of a tool developed specifically for the
Third World) is the micro-loan. Micro-loans provide women with
seed-capital (usually less than $500) to start a micro-business. The
World Bank underwrites the loans because they hope that these small
businesses will grow, employ people, and help sustain the economy.
Micro-loans can help women purchase Basic Utility Vehicles to expand
their business.
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