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Letter
to MBA Faculty
Are you in need of an international class project
with real-world implications? You can provide students an excellent
learning experience while helping underprivileged
people in developing countries. Please
endorse this marketing assignment at
your business school.
The teams of business students is to develop a marketing
plan for introducing Basic Utility Vehicles (BUVs)
into developing countries. The BUV is a new vehicle segment designed for rural areas
and common people. The research generated by this
competition will ultimately help small manufacturers serve the underprivileged markets.
In the developing world, many small businesses cannot
afford trucks that enable growth. BUVs provide
mobility, freedom, and economic hope to people. They
enable trade and sustainable development at a
grass-roots level via simple, affordable
transportation.
Basic Utility Vehicles (BUVs) are small, rugged
vehicles that can carry a
1200-pound payload. They are designed for warm
climates, slow speeds (under 20 mph), and rural,
unpaved roads. Using primarily off-the-shelf parts,
the BUV kit costs about $1500
before duties and freight.
What are the benefits to your business college?
- Support a good cause (a humanitarian project)
- Challenge students with exciting
"real-world" problems and learning
experiences
Provide class projects with an
international perspective
Generate goodwill and publicity
Please
call me
if your
would like to participate.
Sincerely,
Will Austin
Executive
Director
Institute
for Affordable Transportation
Ph. (317)
213-1088
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